HAVEN
Haven is a new chocolate brand, born to to transform a daily indulgence into a mindful ritual of self-care, celebrating the art of slowing down. A brand that doesn’t just sell chocolate, but invites you to pause, breathe, and reconnect, promoting mental wellbeing through a sensory experience.
YEAR: 2022
BRAND IDENTITY · ADVERTISING
The launch campaign is built around the simple yet profound idea of carving out a personal mental space, a small, daily ritual where chocolate becomes more than taste: it becomes care.
UNIVERSITY PROJECT, POLITECNICO DI MILANO
COURSE: Metadesign Studio
PROFESSORS: Margherita Paleari, Federico Vidari
COLLABORATORS:
Lisa Ciavardini, Wenjing Li, Elena Mapelli, Mariasole Musicco, Martina Passilongo, Benedetta Riboni, Lucrezia Zaletti
HAVEN
Haven is a new chocolate brand, born to to transform a daily indulgence into a mindful ritual of self-care, celebrating the art of slowing down. A brand that doesn’t just sell chocolate, but invites you to pause, breathe, and reconnect, promoting mental wellbeing through a sensory experience.
YEAR: 2022
BRAND IDENTITY · ADVERTISING
The launch campaign is built around the simple yet profound idea of carving out a personal mental space, a small, daily ritual where chocolate becomes more than taste: it becomes care.
UNIVERSITY PROJECT, POLITECNICO DI MILANO
COURSE: Metadesign Studio
PROFESSORS: Margherita Paleari, Federico Vidari
COLLABORATORS:
Lisa Ciavardini, Wenjing Li, Elena Mapelli, Mariasole Musicco, Martina Passilongo, Benedetta Riboni, Lucrezia Zaletti
HAVEN
Haven is a new chocolate brand, born to to transform a daily indulgence into a mindful ritual of self-care, celebrating the art of slowing down. A brand that doesn’t just sell chocolate, but invites you to pause, breathe, and reconnect, promoting mental wellbeing through a sensory experience.
YEAR: 2022
BRAND IDENTITY · ADVERTISING
The launch campaign is built around the simple yet profound idea of carving out a personal mental space, a small, daily ritual where chocolate becomes more than taste: it becomes care.
UNIVERSITY PROJECT, POLITECNICO DI MILANO
COURSE: Metadesign Studio
PROFESSORS: Margherita Paleari, Federico Vidari
COLLABORATORS:
Lisa Ciavardini, Wenjing Li, Elena Mapelli, Mariasole Musicco, Martina Passilongo, Benedetta Riboni, Lucrezia Zaletti
HAVEN
YEAR: 2022
BRAND IDENTITY · ADVERTISING
Haven is a new chocolate brand, born to to transform a daily indulgence into a mindful ritual of self-care, celebrating the art of slowing down. A brand that doesn’t just sell chocolate, but invites you to pause, breathe, and reconnect, promoting mental wellbeing through a sensory experience.
The launch campaign is built around the simple yet profound idea of carving out a personal mental space, a small, daily ritual where chocolate becomes more than taste: it becomes care.
UNIVERSITY PROJECT, POLITECNICO DI MILANO
COURSE: Metadesign Studio
PROFESSORS: Margherita Paleari, Federico Vidari
COLLABORATORS:
Lisa Ciavardini, Wenjing Li, Elena Mapelli, Mariasole Musicco, Martina Passilongo, Benedetta Riboni, Lucrezia Zaletti
HAVEN
YEAR: 2022
BRAND IDENTITY · ADVERTISING
Haven is a new chocolate brand, born to to transform a daily indulgence into a mindful ritual of self-care, celebrating the art of slowing down. A brand that doesn’t just sell chocolate, but invites you to pause, breathe, and reconnect, promoting mental wellbeing through a sensory experience.
The launch campaign is built around the simple yet profound idea of carving out a personal mental space, a small, daily ritual where chocolate becomes more than taste: it becomes care.
UNIVERSITY PROJECT, POLITECNICO DI MILANO
COURSE: Metadesign Studio
PROFESSORS: Margherita Paleari, Federico Vidari
COLLABORATORS:
Lisa Ciavardini, Wenjing Li, Elena Mapelli, Mariasole Musicco, Martina Passilongo, Benedetta Riboni, Lucrezia Zaletti