AQUILEIA
The new visual identity for the Aquileia UNESCO World Heritage site draws inspiration from Roman inscriptions, the patterns of ancient mosaics, and the natural color tones found across the archaeological landscape. The project extends beyond print and signage, breathing new life into the brand through curated merchandising and a renewed digital presence.
YEAR: 2O23
BRAND IDENTITY · ADVERTISING · SOCIAL MEDIA · UX/UI DESIGN
Instagram page
A key element of Aquileia’s visual identity is the system of seven mosaic tiles, each representing one of the main archaeological landmarks. When assembled, they outline the perimeter shape of the physical site as seen from above.
UNIVERSITY PROJECT, POLITECNICO DI MILANO
COURSE: Visual Communication Design Studio
PROFESSORS: Chiara Vittoria Ester Bersanelli, Fulvia Bleu, Mario Piazza
COLLABORATORS:
Silvia Ferri, Dylan Gasparotto, Daniele Preti, Matilde Rizzi
From urban billboards to social storytelling, the campaign reaches audiences through a mix of physical presence and digital engagement.
The headline “Dove il passato è ancora presente” (“Where the past still lives”) captures the essence of a place where history is not just remembered, but still visible and tangible.
AQUILEIA
The new visual identity for the Aquileia UNESCO World Heritage site draws inspiration from Roman inscriptions, the patterns of ancient mosaics, and the natural color tones found across the archaeological landscape. The project extends beyond print and signage, breathing new life into the brand through curated merchandising and a renewed digital presence.
YEAR: 2O23
BRAND IDENTITY · ADVERTISING · SOCIAL MEDIA · UX/UI DESIGN
Instagram page
A key element of Aquileia’s visual identity is the system of seven mosaic tiles, each representing one of the main archaeological landmarks. When assembled, they outline the perimeter shape of the physical site as seen from above.
UNIVERSITY PROJECT, POLITECNICO DI MILANO
COURSE: Visual Communication Design Studio
PROFESSORS: Chiara Vittoria Ester Bersanelli, Fulvia Bleu, Mario Piazza
COLLABORATORS:
Silvia Ferri, Dylan Gasparotto, Daniele Preti, Matilde Rizzi
From urban billboards to social storytelling, the campaign reaches audiences through a mix of physical presence and digital engagement.
The headline “Dove il passato è ancora presente” (“Where the past still lives”) captures the essence of a place where history is not just remembered, but still visible and tangible.
AQUILEIA
The new visual identity for the Aquileia UNESCO World Heritage site draws inspiration from Roman inscriptions, the patterns of ancient mosaics, and the natural color tones found across the archaeological landscape. The project extends beyond print and signage, breathing new life into the brand through curated merchandising and a renewed digital presence.
YEAR: 2O23
BRAND IDENTITY · ADVERTISING · SOCIAL MEDIA · UX/UI DESIGN
Instagram page
A key element of Aquileia’s visual identity is the system of seven mosaic tiles, each representing one of the main archaeological landmarks. When assembled, they outline the perimeter shape of the physical site as seen from above.
UNIVERSITY PROJECT, POLITECNICO DI MILANO
COURSE: Visual Communication Design Studio
PROFESSORS: Chiara Vittoria Ester Bersanelli, Fulvia Bleu, Mario Piazza
COLLABORATORS:
Silvia Ferri, Dylan Gasparotto, Daniele Preti, Matilde Rizzi
From urban billboards to social storytelling, the campaign reaches audiences through a mix of physical presence and digital engagement.
The headline “Dove il passato è ancora presente” (“Where the past still lives”) captures the essence of a place where history is not just remembered, but still visible and tangible.
AQUILEIA
YEAR: 2O23
BRAND IDENTITY · ADVERTISING · SOCIAL MEDIA · UX/UI DESIGN
Instagram page
The new visual identity for the Aquileia UNESCO World Heritage site draws inspiration from Roman inscriptions, the patterns of ancient mosaics, and the natural color tones found across the archaeological landscape. The project extends beyond print and signage, breathing new life into the brand through curated merchandising and a renewed digital presence.
A key element of Aquileia’s visual identity is the system of seven mosaic tiles, each representing one of the main archaeological landmarks. When assembled, they outline the perimeter shape of the physical site as seen from above.
UNIVERSITY PROJECT, POLITECNICO DI MILANO
COURSE: Visual Communication Design Studio
PROFESSORS: Chiara Vittoria Ester Bersanelli, Fulvia Bleu, Mario Piazza
COLLABORATORS:
Silvia Ferri, Dylan Gasparotto, Daniele Preti, Matilde Rizzi
From urban billboards to social storytelling, the campaign reaches audiences through a mix of physical presence and digital engagement.
The headline “Where the past still lives” captures the essence of a place where history is not just remembered, but still visible and tangible.
AQUILEIA
YEAR: 2O23
BRAND IDENTITY · ADVERTISING · SOCIAL MEDIA · UX/UI DESIGN
Instagram page
The new visual identity for the Aquileia UNESCO World Heritage site draws inspiration from Roman inscriptions, the patterns of ancient mosaics, and the natural color tones found across the archaeological landscape. The project extends beyond print and signage, breathing new life into the brand through curated merchandising and a renewed digital presence.
A key element of Aquileia’s visual identity is the system of seven mosaic tiles, each representing one of the main archaeological landmarks. When assembled, they outline the perimeter shape of the physical site as seen from above.
UNIVERSITY PROJECT, POLITECNICO DI MILANO
COURSE: Visual Communication Design Studio
PROFESSORS: Chiara Vittoria Ester Bersanelli, Fulvia Bleu, Mario Piazza
COLLABORATORS:
Silvia Ferri, Dylan Gasparotto, Daniele Preti, Matilde Rizzi
From urban billboards to social storytelling, the campaign reaches audiences through a mix of physical presence and digital engagement.
The headline “Where the past still lives” captures the essence of a place where history is not just remembered, but still visible and tangible.